Note: The title should actually say “my rules,” but because this is my blog and you may be in my class… “my” turns into “the.” ;)
This is a quick list of guidelines to remember when you engage with constantly evolving Web Journalism.
Rule #1. Journalism first, technology second
Technology is, and will always be, changing. Our journalism core values do not. News judgment and ethics are key no matter if journalism is pixels or paper or whatever.
The point to all of this – printed word, Flash interactives, video documentaries, visualized data, social media, etc. – is not the tool. Let’s be clear, the point is serving the community by helping them be informed citizens in a democratic society.
It’s the people and their stories, not the databases and Twitter followers. We use these powerful tools to help advance our journalism, not replace it. Got it? Good.
Rule #2. If your mom says tweets she loves you, check it out
This is basic Journalism 101 and it applies to old school and new media alike. Whether you get an in-person tip or a tweet, it is not fact… it’s the start of the reporting process, not the end of it.
If you get lazy, you’ll get burned. Remember, all we have is credibility… our word… it takes a lot of time and hard work to build up credibility, but no time at all to lose it.
Rule #3. Web/tech, including Social Media, does not replace in-person interviews or the phone
There is an actively engaged community sharing a ton of information – much of it is TMI – on the Web. We’d be doing a disservice to our community by not engaging them in these new spaces. But remember, while millions are on Facebook and Twitter, there are millions who aren’t. Engage with your community in every space, but remember to reach out to the voiceless. The digital divide is still a reality.
Rule #4. Citizen, Brand and Journalist
This is just the way it is. As a journalist, you’re not a typical civilian. This ain’t no 9-to-5 job… this is a lifestyle. Sorry.
So, when you experiment and engage with these new technologies, there are three roles you need to be aware of: Citizen, Brand and Journalist.
Your behavior can and does affect each one of these roles. Be conscious about what you are saying and doing. Be who you are… don’t fake it. But always work under the impression that there is no privacy online… because there isn’t any.
Rule #5. BE OPEN
I can’t tell you how many times I’ve heard “Why would anyone do FourSquare?” Before that it was “Why would anyone use Twitter?” Before that it was “Why would anyone blog?” And before that, it was “Why would anyone go and use the Internet?”
Get over it… and use it. Try it out. See if it works for your daily journalism routine. If you don’t like it… stop. But then try it again.
This is the new world we are in and fighting against it does nothing but hurt you. So, learn about it and try new things. Isn’t that one of the reasons why you got into journalism in the first place?
Hope these help… there might be a quiz next week.
Please feel free to send me your feedback by posting comments or shooting me an email: robert [at] elprofe.me